What Belongs Inside Your Brand Press Kit?
PHOTO: MICHELLE BELLER | EVENT DESIGN + PRODUCTION: BASH PLEASE, FLORAL: SIREN FLORAL
Have you ever gotten your hands on an impressive media kit and thought, should my business have one of these?
We believe in great first impressions - so, our answer would be a resounding yes.
A press or media kit is essentially a snapshot of your brand viewed from a bird’s eye, designed to help contextualize your place in the market. And we believe that every premiere brand should have one tucked away, polished and ready for use at a moment’s notice. You never know when a major executive client, investor, editor, or partner could be interested in taking the conversation to the next level with this kind of asset at their fingertips.
Press or media kits are typically 3-4 page PDFs or private site links (preferred nowadays) that have a few select photos and verbiage pertaining to your expertise, industry recognition, and opportunities to work together. Here are the must-haves to include:
Introduce who you are and your unique position in the market is the special sauce that really makes an impact. In a brief 3-5 sentences, take your elevator pitch and really drive home your positioning in the market. If you have a mission statement, let it shine here. Not sure how to write that? Become a wordsmith with The Essential PR & Marketing Field Guide!
Accolades, major projects or milestones, notable clients, cornerstone press hits, etc… should be proudly illustrated in your press kit. We’ve seen this done well by spotlighting some logos as well, depending on the layout.
Show off testimonials by selecting a few eye-catching featured brands or clients that have some clout, and validate your experience. These should be no longer than 30-40 words. For example, if the New York Times has featured your work, include their logo or a testimonial.
Photos speak volumes. Remember: presentation and representation, is everything. Be sure that at least one photo is on YOU and/or your team.
If you have a product based business, showcase a few photos of your top selling collection items and link out to your digital look book or shopping site.
Community engagement is a new addition that should not be overlooked! Social media followers, email newsletter subscribers, monthly visitors to your website, etc…
Include opportunities for collaboration like speaking engagements, private commissions, commercial work, brand partnerships (and what kind excite you), consulting (again, some specifics would be fantastic) and the proper contact information for those who want to get in touch.
Include your website, social media platform handles, as well as your email address are top priority.
Need more help designing one for yourself? We have a network of talented Graphic Designers and can help you establish a clear direction during a Power Hour (plus +) consulting session. Interested? Learn more here.