Ways to Become a Digital-First Wedding or Hospitality Brand
What are the most effective ways to maximize your footprint as a leading wedding or hospitality brand in 2021?
Building a mindful digital presence is key; clients have even more time to research, deliberate and vet the brands they allow into their lives.
Brands who don’t adopt this approach will lose touch with an audience that wants (rather, demands) to be captivated.
Image courtesy of Bash Please
A brand’s essence is a culmination of every touch point that a client experiences during their time with you - and this starts even before they inquire. Take a fresh look at whether there may be a disconnect with the type of experience you want your clients to have and the marketing messages they receive from the first interaction with your brand. Reward your clients and colleagues for being apart of your world through something (or many things) of value.
Understand that the client experience is a marketing opportunity. Strive to create an incredibly smooth, elevated and memorable series of interactions. One technique that is gaining relevancy (and quickly) is text / chat marketing. You’re now able to personalize the digital interaction you have with clients through SMS text and emerging social features (Instagram will be launching a chat messenger very soon). You can also enhance your mobile-friendly website to have a chat function that allows for immediate contact. When you get a message from someone it’s a much different feeling than when you fill out a contact form. Conversions will soar.
For those brands hosting a virtual event (a workshop, a class, a coaching session, a value-add webinar, masterclass, a challenge, a tour, etc…) you’ll be able to create a funnel to capture new audiences. Providing your community a personal connection online can really help soften the transition back into in person experience when the time arrives. We’ve seen many luxury travel brands find unique ways to showcase the unique features of properties near and far and transport audiences without leaving home; like a cooking class or yoga session.
Cultivate more connection through the use of video, which has a 3-5x higher engagement rate than stagnant images or text-only content. Let your audience in. Be inclusive. Make your community part of your process.
Reengage previous clients: to think your services are a one-time offer is false. Create an email newsletter, an exclusive Facebook community group, or even pop a note in the mail to those client’s from years ago. Not only does this provide an opportunity to share new services, you’re now a top-of-mind recommendation for that client to share.
Deliver a steady cadence of new content, consistently. This will keep you top of mind and help your audience see your brand as a relevant voice with a close pulse on the evolving landscape. They’ll come to trust you implicitly.
Embrace network-building social media platforms: our eyes are still focused on LinkedIn. Why? It’s a vastly underrated platform. Share content that sparks conversation, debate popular topics and offer personal reflection. Be courageous in your positioning - it’s the place where people will take notice of what you’re saying more so than any other platform.
Need a hands-on assist? Let’s spend some time together and create an action plan for you this year through our Power Hour (plus +) service. Read more here.