What belongs inside your brand’s media or press kit?
Photo by Laura Gordon
A press or media kit is essentially a snapshot of your brand viewed from a bird’s eye, designed to help contextualize your place in the market. And we believe that every premiere brand should have one tucked away, polished and ready for use at a moment’s notice. You never know when a major executive client, investor, editor, or partner could be interested in taking the conversation to the next level with this kind of asset at their fingertips.
Press or media kits are typically 3-4 page PDFs or private site links (preferred nowadays) that have a few select photos and verbiage pertaining to your expertise, industry recognition, and opportunities to work together. Here are the must-haves to include:
Introduce who you are and your unique position in the market is the special sauce that really makes an impact. In a brief 3-5 sentences, take your elevator pitch and really drive home your positioning in the market. If you’re a speaker, educator, board member or civic leader in your community - this is where those facets of your identity belong. Keep things professional and brief.
Accolades, major projects or milestones, notable clients, cornerstone press hits, etc… should be proudly illustrated in your press kit. We’ve seen this done well by spotlighting some logos as well, depending on the layout. This section could also include key client logos (particularly those brands who work with high end hotels, consumer names, tech industry titans, venture capital or investment firms, etc…) The key here is to build trust with your prospect and showcase the diversity of experience and your company’s depth of knowledge.
Data: Perhaps you’re looking to get a book publisher, market your services as a Creative Director to brands, or perhaps create a new destination for original content - you’ll need to show influence beyond Instagram status. Your press kit should include monthly unique website visitors, email marketing subscribers (along with Open Rates and Click Through Rates) and other brands you’ve collaborated that help support market validation.
Deliberate and meaningful visuals. Remember: presentation and representation, is everything. Be sure that at least one photo features you and/or your team.
Include contact information and a brief statement of opportunities for collaboration like speaking engagements, private commissions, commercial work, brand partnerships (and what kind excite you), consulting (again, some specifics would be fantastic) and the proper contact information for those who want to get in touch.
Need more help designing one for yourself? We have the team who can help you. Contact us.