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EXPERT GUIDANCE

Hannah Florman is an esteemed private jeweler in Boston, MA with a goal to bring back a luxury brick-and-mortar experience to fine jewelry shopping. Engaging our services for strategic counsel and brand guidance, email and event marketing, and social media content strategy and influencer partnerships, we've been able to position The Brownstone as a premiere destination for clients that before may have traveled to New York City for a concierge shopping experience. In response to Hannah's request for compelling content creation that shared diamond education, ring trends, and fine jewelry picks, we crafted and executed a comprehensive social media strategy that has proven successful and engaging.

RESULTS

Our email newsletters regularly outpace the national retail average of open rates by 175% — consistently achieving an average open rate of 55-58% and an average of 259 clicks per email.
In two months, we grew Hannah’s Instagram following by almost +2% with an increase of 200+ followers and reached 217K Instagram accounts, up +422% from when we first began.
We architected and facilitated a two-day styling residency with a premiere womenswear designer and stylist to bring like-minded consumers and increased visibility to The Brownstone, inclusive of all cross-channel event creative, a media partnership, and securing multiple in-kind sponsors.

SOCIAL MEDIA & CONTENT DEVELOPMENT

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EVENT MARKETING

Olivia Ivey Bannock x Hannah Florman Stylist Residency, featuring Lesea Berry and The Friend Club —

Managed pre-event promotion, event marketing and media partnerships, and onsite assistance.
Developed content plans, shot lists, and graphic templates for partners.
Organized private appointments, a cocktail hour, and a casual shopping open house.
Sent curated save-the-dates and made official announcements on social media, with heavy posting on the event day.
Provided design direction for in-kind sponsors that we secured, including floral, catering, and photography.
Invited local media, wedding industry peers, and influencers to the event to further establish a presence in the Boston bridal community.

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HIGH BRIDAL TEA AT THE BROWNSTONE —

For the official opening of Hannah’s private studio, The Brownstone, we curated and invited an exclusive list of wedding industry leaders for a first look at the space.
Managed pre-event promotion, event marketing and media partnerships, and onsite assistance.
Provided design direction for in-kind sponsors that we secured, including floral, catering, and photography.

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PUBLIC RELATIONS & MEDIA

OF NOTE —

Boston Common's ‘Best of the City 2024’ for Engagement Rings.
Two of the first-ever items listed on Robb Report’s ‘The Vault,’ the world’s rarest shopping experience — which promptly sold to aligned clientele.

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PAID ADVERTISING

TESTIMONIAL

Natalie and her team have been completely invaluable in the growth of my business.

Her knowledge and connections in the wedding industry, along with her true dedication to her clients and her success, has made our partnership not only fruitful but enjoyable.

Natalie has gone beyond the standard role of a PR firm to ensure my success and growth. She is a trusted partner in many aspects of my day-to-day business.

—Hannah Florman