EXPERT GUIDANCE
As a top Colorado wedding planner, Lindsey Morgan was approaching her tenth anniversary in the business and desiring a fresh look. She engaged with us in early 2023 as a consulting client to help her select a branding firm, build an identity for an entirely new rental business, and provide her with a custom marketing plan for both her wedding planning business and the new venture. Working closely with our preferred branding partner, we were instrumental in shaping and distinguishing the two identities. Our strategic counsel and long-standing industry knowledge were pivotal in laying the foundation for the brand's core elements, spanning from logo creation to photography selects, web design, copywriting, and the entire spectrum of social media and content development. As a liaison between the web designer and branding firm, our role was to ensure seamless cohesion and alignment of the client’s vision across all platforms. After launching, our team transitioned to a full-scope social media partner to oversee one of the brand’s digital presences.
RESULTS
We created the brand’s distinct service pillars and key messaging, as well as a cross-channel marketing plan for the brand’s rollout.
In three months, we grew the new brand’s Instagram account to 216 followers — without the use of any paid promotion.
We reached more than 3K Instagram accounts in three months, and garnered 15K impressions, resulting in 61 clicks to the website.
SOCIAL MEDIA & CONTENT DEVELOPMENT
TESTIMONIAL
I can't say enough wonderful things about our ongoing experience working with In Good Company PR.
After nearly ten years of business in the wedding industry, I decided to completely rebrand and launch a sister company. After taking the time to really get to know me, my work, and my vision, the IGC team helped me to find the right creative partner to assist with the design process, and offered invaluable feedback all the while to help keep the new brands in alignment with my personal and professional identity.
They are easy to trust, and their knowledge of the hospitality space is unparalleled. Through their in-depth marketing blueprint/strategy for both brands, they have given me the confidence to take the steps in the right direction for this new chapter.
It is easy to offer my highest recommendation for this team, collaborating with them is a true joy!