EXPERT GUIDANCE

Our collaboration with Bario Neal centered on amplifying their presence as trailblazers in the realm of sustainable and ethical jewelry design within the luxury market. Through targeted public relations and media strategies, we aimed to bolster their thought leadership status, showcasing their commitment to mindful production and ethics. Our concerted efforts were geared towards their esteemed showrooms in Philadelphia and Brooklyn, driving increased in-store traffic and engagement. Our focus extended to elevating their online presence, emphasizing their e-commerce platform and bespoke heirloom designs. By crafting compelling narratives and strategic media campaigns, we endeavored to attract a wider audience, fostering a deeper appreciation for Bario Neal's craftsmanship, women-owned leadership, and ethical ethos within the world of fine jewelry.

RESULTS

  • In a six-month term, we outpaced our goal for media relations by +183% with (17) official placements.

  • We pursued brand partnerships and business development opportunities, resulting in experiential activations with brands like The Rittenhouse Hotel, Pinterest, La Ligne, Neu Nomads, and Lunula.

  • We offered strategic counsel on social media campaigns, such as a trend-hacking post that remained a top performer with over 550 likes.

  • We researched, facilitated, and executed advertorial partnerships from beginning to end with outlets like Refinery29, Cup of Jo, Conscious Chatter, and Reve en Vert, aligning with new target audiences and totaling more than 9 million possible web impressions alone.

  • We procured new media relationships and visibility for the brand with never-before-worked-with national outlets like Vogue, Harper’s Bazaar, Vogue Business, L’Officiel, CBS News, The Wall Street Journal, The New York Times, WWD, TheSkimm, Business Insider, HuffPost, and PopSugar.

 
 

ADVERTORIAL PARTNERSHIPS

CUP OF JO —

  • Through 103 emails and 22 months, we thoughtfully, patiently and strategically worked together on this beautiful multimedia partnership. We wanted Cup of Jo’s Editor + Founder, Joanna Goddard, to experience Bario Neal’s commitment to sustainable, custom-crafted jewelry firsthand. Agreeing to an advertorial process allowed us to find the perfect balance between endorsement and personal storytelling.⁠

  • Sometimes, facilitating an article takes more than just sending emails—it’s about understanding the client’s vision, aligning with the publication’s tone, and making sure every detail fits just right. In the end, Joanna crafted a thoughtful and refreshing feature that sparks meaningful conversations among her loyal community, inviting them to reflect on the practice of reinventing heirloom pieces.

REVE EN VERT —

  • REV On Air Podcast Episode, reaching over 150K listens per month

  • (2) Editorial Features — including Rev's Guide to Sustainable Bridal — reaching over 300K visitors

  • Dedicated Instagram Reel and (4) Instagram Story Slides, with 41.7K followers and a reach of 115K minimum accounts

  • Newsletter feature, reaching 53K subscribers with a 35-40% average open rate

  • All editorials and reels pinned to Pinterest, with over 1.25 million impressions per month

REFINERY29 —

  • A dedicated digital feature, reaching 9.2 million monthly visitors

  • (2) Refinery29 Shopping Email Newsletters, featuring products and a link to the digital article, reaching over 180K subscribers with each run

  • ‘Today On R29’ Email Newsletter, featuring a link to the digital article, reaching 1.5 million subscribers

  • A dedicated Facebook post, reaching 6.2 million likes and 7.3 million followers

  • 6+ products listed in the Refinery29 Shop

  • A dedicated Pinterest post, reaching 10 million+ monthly views

CONSCIOUS CHATTER —

  • Podcast Episode with Kestrel Jenkins, founder of Conscious Chatter, the first podcast dedicated to exploring how fashion impacts people and the planet — with listeners across 115+ countries and over 1M downloads

  • (1) Editorial Feature, (1) LinkedIn Post, (1) Dedicated Instagram Reel and (5) Instagram Story Slides — reaching over 23K followers

  • Potential new partnerships with aligned guests from Good On You and Doen

 

EVENT & BRAND PARTNERSHIPS

Pinterest & Zola —

  • Pinterest and Zola hosted a dinner for press and Pinterest Creators to celebrate the 2023 Wedding trends report. To showcase jewelry and engagement ring trends, we organized a collaboration with Bario Neal for an immersive try-on and stacking experience to complement the event at Brooklyn Winery.

Lunula & Neu Nomads —

  • To drive in-store traffic to Bario Neal’s newly opened Brooklyn showroom, we sourced creative partners Lunula and Neu Nomads for a sustainable shopping event that was paired with event marketing and editorial partnerships.

THE RITTENHOUSE HOTEL —

  • We facilitated a high-impact, longstanding partnership with the iconic Rittenhouse Hotel in Philadelphia. From a series of brand activations, we increased Bario Neal's brand awareness among luxury, discerning clientele both visiting the Forbes 5-Star Rittenhouse property and those who reside in the city and frequent the community pillar.

  • Initiatives included a permanent Bario Neal bracelet pop-up within the hotel's renowned Mary Cassatt Tea Room, coupled with an interactive tea blending experience on Earth Day that highlighted both brands' commitments to sustainability and local artisanship. The event met attendance goals, generated profits for both parties, and earned features across print, digital, social media, and local event calendars like Visit Philly, Philadelphia Magazine, and Metro Philadelphia.

  • We strategically coordinated and oversaw the launch of a custom Bario Neal x Rittenhouse anniversary locket featuring enamel work in the hotel's signature colors that pays homage to Philadelphia's storied heritage of female makers. Through targeted media outreach, promotion plans, and strategic content creation, we generated buzz for this locally-inspired capsule collection embodying the craft and character quintessential to these two beloved Philadelphia brands. Displayed in the hotel lobby, the locket invites admiration - but with their Timeless Treasures package, you can customize your very own. This exclusive experience includes a suite stay, 24-karat gold-leafed macarons, dining at Lacroix Restaurant (a Best of Philly winner), a special spa treatment, and transportation to Bario Neal to customize your personalized Rittenhouse Heirloom locket.